You’ve had your website up for a while, it provides the basic information it needs to for customers, and your business is doing relatively well. So, why would you want to go and spend time and money to redesign it all over again? Below I outline some motivating factors for a website redesign.
If your site isn’t able to be viewed nicely on a mobile-phone or tablet, you may be losing customers. 86% of users have researched a business through a smart phone or tablet. Most people don’t like to pinch, zoom, or scroll sideways when they’re trying to find information on their phones or tablets, so they end up going back and clicking on the next relevant link instead that is mobile-friendly. You may have a better product/service, but to the user their experience was not favorable, so they left.
That is why when you redesign your website, you need to ensure it is mobile-friendly (or responsive in tech speak). Responsive websites adjust the site for optimal viewing, even if you are on a desktop and shrink your browser window it will resize itself, in addition to looking great on your phone or tablet. With the use of the latest technologies of HTML, CSS, JS, etc., your site only needs to be coded once and it will be responsive, you do not need to keep two different versions – one for mobile and one for desktops.
Improve user experience
If your user experience leaves a little to be desired and users are having a hard time finding the info they need or are not being guided properly to what YOU want them to see, it is probably time for a redesign. A redesign will help improve the entire look/feel of your website and take into account the current analytics of the site to get you more customer conversions.
Your website looks/is dated
Your website is the first impression of your company and plenty of research shows you only have a few seconds to keep them there. If your site looks dated and your content is dated, users are not going to stay and it won’t build confidence in your brand. Your company or product may be hip and modern, but if your site looks like it’s from the 90’s (heck, even if it’s just from 5-7 years ago!), your users are not going to get that message.
Your website is not using the latest online marketing techniques
If your website is old or was not designed properly, you may also not be using the latest in online marketing techniques. Use of techniques such as search engine optimization (SEO), landing pages, and calls to action may not have been implemented when you designed your site originally. These techniques can help drive users to your site and help in converting them to customers. A redesign is a good time to consider all these factors and optimize your site to get the most value for your dollar.
You want to incorporate new functionality
You may want to implement social media, blogging, or add e-commerce functionality to your site, then a redesign may be helpful. While you can add these functionalities without doing a redesign, if the user experience is not favorable and it looks like it was just added on, you may end up frustrating them. A redesign will incorporate the new functionality and make it a part of the overall site, making navigation and the user experience seamless and pleasant.
If you see a lot of these problems in your site and are ready to take your business to the next level and redesign your site, get in touch with us! We have extensive experience in website redesigns and can help you grow your business! We put your business goals first, then the technology second to match your business goals. If you’d like to find out more, fill out the contact us form to get a free consultation!