You may already know that advertising on social media is something your business needs, but you are still puzzled by the myriad of options and the best of way to go about it. Below are some tips and tricks for advertising on social media to get the most out of your advertising dollar.
If you are just getting started out on social media advertising, start small with a narrow target to refine your ads. Then, use analytics to determine what ads are getting higher click through rates and generating more interest. Using the results of your analysis, send only those effective ads to a larger group. In this way, you’ll save yourself a lot of expensive trial and error.
Social media platforms from LinkedIn, Facebook, Twitter, and the like all have very powerful targeting ability. Before you embark on an online advertising campaign, clearly understand and research your target market from who they are, what their interests are, where they live, etc. to target your ads effectively. Social media allows razor focused targeting to the exact type of user you are looking for, so knowing this and targeting those groups will give you the best results.
Rotate ads frequently
It has been shown that users that see the same ad repeatedly are less likely to click through in the future. On Facebook, when the click through rate drops, then costs go up for each consecutive click through, like, and comment. In order to keep your click through rates up, rotate ads every few days to keep it fresh.
Ads should be mobile-friendly
Social media is used mostly on mobile platforms. Approximately 86% of Twitter users and 68% of Facebook users access these sites from mobile. So when you design your ad, ensure not only your ad, but the content that you are linking to in the ad (whether it be a video, picture, or your site) is mobile-friendly. If not, you may be turning customers off and spending without getting any return.
These are just a few tips and tricks for social media advertising, there is so much more to know that there are entire sites and books dedicated to the “science” behind advertising in the social media realm that it cannot all be covered here. It takes time and effort to get it right and get the results you want.