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Google Adds “Mobile-Friendly” Label to Search Results

Mobile-friendly label

Google announced that it will be adding a “mobile-friendly” label to search results on mobile devices. This label will let users know which sites are optimized for your phone. Google hopes this will help make it easier for users to find the information they are looking for without having to deal with sites with small text, links, and generally not optimized for a mobile device.

Below is how the “mobile-friendly” label will look like:

Example lable

Criteria for the label

So, how does your site get the “mobile-friendly” label? According to Google, it must meet the following criteria as detected by the Googlebot:

  • Avoids software that is not common on mobile devices, like Flash
  • Uses text that is readable without zooming
  • Sizes content to the screen so users don’t have to scroll horizontally or zoom
  • Places links far enough apart so that the correct one can be easily tapped

Does your page meet the criteria? Check it now!

Not sure if your site meets the criteria? Google makes it easy to check, follow the link below to Google’s mobile-friendly test and click Analyze to see if your site is mobile friendly:

Google’s Mobile-Friendly Test

Does your site fail the test? Do you need to optimize your site for mobile? Let us help! We are experts at mobile design and can help you get your site optimized, contact us today!

What does this mean for my business?

So what does this new “mobile-friendly” label mean for your business? If your site is not optimized for mobile and does not have the label, you may be losing out on potential mobile customers. According to a recent survey by Google and Nielsen, 48% of users start on search engines for research on a mobile device. These potential customers are clicking on your competitor sites if your site is not optimized for mobile as the first preference of customers is to go to a site that will display properly on their device rather than going to a site that relies on pinching, zooming, and scrolling.

If your site needs to be optimized for mobile, let us help. We are experts at mobile and responsive design and can help you get your site optimized, contact us today!